In Vivechrom’s Colour Trend, Friendly Sharing, we meet one of the most significant social trends of recent years: rethinking and redefining of the concept of ownership. Shades that helps us to give a new life to old objects, to share and reuse them.
Inspired by the increasing influence the digital world has over our lives and the social media revolution, a new, collaborative economy of friendly sharing has established itself. Consumers now seek out goods and services via a collaborative model based on sharing and borrowing via a community of likeminded individuals.
It is a system built almost entirely on trust; and the understanding that we can help others while we help ourselves. This same sense of new combinations is reflected in the family of warm colour palettes which are often used in unpredictable ways. For instance, berry-toned pinks and reds add softness when used in conjunction with lime and orange, but can create an added richness to ochre, rich brown and warm grey.