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Five social experiments in public
This video series features five social experiments in public spaces and tells the surprising story about the impact of paint and colour on our everyday lives.
From the the Escalator and the Athletic Track experiments which demonstrate how paint can isnpire us to lead a more active lifestyle, all the way to the Elevator experiment that tell the surprising stories of colours transforming human behaviour and even changing our perception.
Escalator experiment
This amusing social experiment demonstrates how a coat of paint can improve our everyday behavior, and encourage people to use the stairs instead of the escalator.
Elevator experiment
This entertaining social experiment illustrates how colorfully painted walls can transform our perception and make identical things appear quite different.
Athletic Track experiment
The fun social experiment tells the story of paint inspiring more active living, and encouraging people to lead a healthier & more fun lifestyle.